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David Nour is a prominent senior leadership/board advisor, executive coach and bestselling author, He is internationally renowned for his expertise in the applications of strategic relationships to deliver profitable growth, real innovation, and lasting change.


Best known as the author of twelve books translated into eight languages, including groundbreakers Relationship Economics® 3rd edition (Wiley), Curve Benders (Wiley), and Co-Create (St. Martin’s Press), Nour has introduced novel frameworks for transforming business relationships into strategic assets.


Nour’s insights into uncovering hidden relationship value, often derived from a rich blend of rigorous academic research and practical business experiences, have helped global clients successfully navigate the complexities of business relationships, foster a culture of innovation, and drive sustainable differentiation.


Beyond leading Avnir, as founder and CEO, Nour is a sought-after keynote speaker, helping his global audiences, from ballrooms to boardrooms, forge robust relationships and strategize effectively in a rapidly evolving and highly dynamic business landscape. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists.


With an unwavering commitment to excellence and a relentless pursuit of knowledge, Nour continues to be a beacon of innovation and a trailblazer in the business world, inspiring generations of leaders to leverage the power of relationships for unprecedented success. A Forbes Leadership contributor on the Future of Work and an Inc. contributor on Relationship Economics, Nour’s unique insights have been substantial and far-reaching, including articles in The Harvard Business Review, The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, Knowledge@Wharton, and BusinessWorld India.


His approach to business relationships and visionary leadership continues to shape strategic paradigms, guiding professionals toward a more connected, collaborative, and prosperous future. Aside from his professional commitments, Nour is also known for his philanthropic endeavors. He is passionate about fostering educational and growth opportunities for less-represented groups and serves on the boards of the Metro Atlanta YMCA and the FBI Citizen’s Academy, working tirelessly to make a tangible difference in his community.


Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor’s degree in business management and earned an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family.

David Nour

Founder, CEO

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