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Relationship Intelligence, Written Plainly.

Frameworks and observations on Relationship Economics®, warm-path strategy, and building relationship capital that compounds.

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The Summer Nobody's Watching

The whole industry agrees summer is slow. That agreement is the opportunity. While your competitors coast to Labor Day, the calendars you can't get in spring finally open. The four summer moves that decide your fall.

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The 60 Days That Decide Your Fall

The June 9 room kept circling one question: you know the four pre-RFP moves, so why don't they happen? Here's the 60-day operating plan that turns them into a weekly habit, and why summer is when fall deals are actually won.

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The Deals Decided Before the RFP

You made the shortlist and still lost. Here's why: the deal was decided sixty days before the RFP dropped. The four pre-RFP moves relationship-rich firms make before procurement is ever in the room.

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The Moat Nobody Is Talking About

Three weeks in, the question shifted from 'is the framework right?' to 'now what?' The three-deposit recovery playbook for negative relationships — and why relationship capital is the only moat that compounds.

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The Value You're Not Seeing

We went live with the question most firm leaders can't answer — what is your network actually worth? Inside the relationship ledger: deposits, withdrawals, and the 3–5 multipliers most firms have but can't name.

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Why Networking Isn't Working — A Recap

A deeper look at the architecture question we surfaced in April. Visibility vs. architecture, heroics vs. systems, and why winning firms stopped depending on either.

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From Diagnosis to Prescription

If March gave you the diagnosis, April gives you the prescription. Visibility tells you where relationships are. Architecture determines whether any of them convert.

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What Happened on March 10th

A room full of founders finally saying the quiet part out loud. The leak is almost never in the top of funnel. Here is what the March 10th diagnostic revealed.

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One Small Way Forward

Your network is being managed with spreadsheets and institutional memory. A 10-minute exercise that moves your firm from guessing to knowing — and the architecture that comes next.

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What Comes After the Pause

You know something needs to change. You also know you've been putting it off. Here's what usually happens next — and where February's conversation picks up.

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The Question That Started This

A conversation with a consulting firm founder revealed the invisible relationship intelligence problem costing firms 20-30% of potential revenue. Here's what we saw, and what's coming this year.

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5/1/2025

Small Accounting Firm Struggles, SLKone Joins Avnir Beta Design Partner Program, RES'25, RE3 Book

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4/1/2025

Thought Leadership Blog Post, ConnexFM Leadership Summit & National Conference, RES'25, and Meet the Team

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3/1/2025

Harnessing the Power of Intentional Relationships: Strategies, Insights, and New Talent Highlights This March

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Avnir Updates From 2024

Discover how Avnir has advanced Relationship Management in 2024, empowering professionals to connect, engage, and grow like never before.

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CRM has Forgotten the R - Relationships

Sales is broken. Despite billions poured into CRM technology, sales teams struggle to hit quotas. In our relentless pursuit of efficiency and automation, we've sacrificed the human connection, the relationships that are the bedrock of sales success.

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Our Founding Story

David Nour came to the US as a teenager with $100, limited family ties, and a basic grasp of English. Over the past four decades, he attributes every measure of his success to the personal and business relationships he's forged, and nurtured.

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Relationship Economics, a Refresher!

Relationship Economics has significant applicability in today's VUCA business environment, where the ability to collaborate, influence, and create value through relationships is often your only sustainable differentiator.

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