Relationship Intelligence for Enterprise GTM.
Enterprise deals are rarely won on product alone. They're won on trust, timing, and access. AVNIR maps which people on your team already know the people in the room — and gives you the warm path in before your competition gets a meeting.
Enterprise Deals Are Won before the First Call.
In enterprise B2B, a deal rarely starts with a cold sequence and ends with a purchase order. It starts with a trusted relationship — a warm introduction from a board member, a shared connection who vouches for the team, a former colleague who already trusts the people making the call. The organisations winning the largest deals are the ones who consistently find and activate those paths before the competition even gets a meeting.
The problem is not that the relationships don't exist. They do — spread across the inboxes, calendars, and contact lists of every founder, executive, account executive, and advisor connected to the organisation. What is missing is the infrastructure to see them, rank them, and deploy them deliberately across every target account and every stakeholder in the buying committee.
Target account · buying committee map
Acme Corp — Target Account
6-person buying committee
CFO
Economic Buyer
StrongVP RevOps
Champion
WarmAE Team Lead
End User
ColdIT Director
Technical
WarmProcurement
Legal
ColdCEO
Executive
Cold3 warm paths already exist inside your team's network. AVNIR surfaces them instantly.
Four Structural Gaps in Every Enterprise GTM Motion.
These are not execution failures. They are the predictable result of running a relationship-intensive growth motion without relationship infrastructure.
Cold sequences into warm accounts.
ABM programs identify the right accounts, but most enterprise teams approach them cold — even when someone on the team has a strong existing relationship with a decision-maker inside. The warm path exists; no one knows to look for it.
Buying committee coverage is guesswork.
Multi-threading is the right strategy for enterprise deals. But identifying which teammate already has a relationship with the IT Director, the economic buyer, or the legal approver requires manual, luck-dependent conversation rather than a system that surfaces it automatically.
Founder and exec networks are siloed.
The most powerful relationship capital in any organisation — the founder's board relationships, the CRO's former colleagues, the advisor's referral network — is invisible to the GTM team. Those networks are deployed by memory and coincidence, not systematically activated for every target account.
CRM shows activity. Not relationship strength.
Your CRM tells you how many emails were sent and what stage the deal is in. It cannot tell you whether the relationship with the economic buyer is warm and growing, cooling quietly, or was
Relationship Intelligence Built for Enterprise Deal Cycles.
AVNIR is not a contact enrichment tool or a sequence platform. It is the relationship intelligence layer that makes your organisation's collective network visible, actionable, and systematically deployed into every enterprise account.
Firm-Wide Relationship Map
See every relationship your organisation owns — across every team member.
AVNIR connects to the communication signals already flowing through your organisation — email, calendar, LinkedIn — and builds a living map of relationships across every founder, executive, AE, and advisor.
Warm Path Intelligence
Instantly surface the warmest trusted path into any target account.
When a target account is identified, AVNIR's Warm Path Intelligence — powered by Magellan — surfaces every connection your organisation has into that account, ranked by relationship strength and recency.
Buying Committee Coverage
Multi-thread every deal through relationships that already exist.
AVNIR maps your organisation's existing relationships against every stakeholder in the buying committee — economic buyer, champion, technical approver, legal, procurement. For each person, it surfaces which team member has the warmest existing path.
ABM Relationship Overlay
Give your ABM program a relationship intelligence layer.
Overlay AVNIR's relationship intelligence on your existing ABM account list to immediately see which target accounts already have warm internal paths versus which are genuine cold-starts.
Relationship Health Monitoring
Know which strategic relationships are cooling before the deal does.
AVNIR monitors relationship health scores across your most important accounts and surfaces early-warning alerts when a champion or economic buyer goes quiet.
Know Which Accounts Are Cooling before the Deal Tells You.
Enterprise deals live and die on relationship momentum. A champion who goes quiet, an economic buyer whose engagement drops — these are early signals that something has shifted. AVNIR's relationship health scores surface those signals in real time, so the team can act before a warm deal turns cold.
Every strategic account gets a live health score based on the recency, frequency, and quality of relationship engagement across every touchpoint in the team. Low scores trigger alerts. Warm paths are highlighted. Accounts with no internal relationship path are flagged for relationship-building investment.
Meridian Financial
CFO · warm path via CRO
Crestwood Group
VP Ops · warm path via advisor
Northgate Systems
CTO · warm path via founder
Apex Logistics
Procurement · no warm path
Brantham & Co.
CMO · warm path via AE
When Relationship Intelligence Runs Your Enterprise GTM.
Every target account has a warm entry point.
When the team can see which accounts already have warm internal paths versus which are cold-starts, account prioritisation shifts from intuition to intelligence.
Buying committee coverage becomes systematic.
Instead of hoping the AE knows someone who knows someone, the GTM team can see — for every stakeholder in every buying committee
Founder and exec networks compound into GTM infrastructure.
The relationship capital carried by the CEO, the CRO, and the advisory board is no longer an invisible personal asset. AVNIR surfaces those connections in the context of active target accounts
Deal risk is visible before it becomes a loss.
When relationship health scores drop on a strategic account, the team knows to act. Re-engagement, executive sponsorship, a new warm path through a different stakeholder — the options are visible and actionable before a quiet deal becomes a lost deal that nobody saw coming.
Relationship Intelligence for Enterprise — Answered.
Early Access · limited founding seats
Your Team Already Knows People in the Room. AVNIR Shows You Exactly Who — and How to Get In.
Join the founding cohort of enterprise GTM teams co-building the relationship intelligence infrastructure for complex deal cycles and buying committee coverage.
Request Early Access