top of page
AVNIR 7 - All White 1.png

Pete Karl II (PK2) is a seasoned technology executive with a proven track record in scaling B2B SaaS organizations. His career trajectory reflects deep expertise across startups, enterprise software, and strategic consulting.


In his executive leadership phase, PK2 has demonstrated particular acumen in steering high-growth companies through critical scaling periods. As Site Lead for US Engineering at Thrive Global ($145M, Kleiner Perkins-backed), he led strategic technical initiatives for the wellness technology platform. Prior to Thrive, he served as Head of Engineering at SilverCloud Health, where his leadership in platform scaling and regulatory compliance contributed to the company's successful acquisition by Amwell. His tenure at SilverCloud was marked by significant infrastructure improvements, including a migration to immutable infrastructure that enhanced the platform's reliability and compliance posture across ISO 27001, SOC2, and HIPAA frameworks.


Earlier in his career, PK2 guided several venture-backed startups through periods of rapid growth. At WEVO, he served as Head of Engineering and Product before transitioning to an advisory role. At Drift, he progressed from early engineer to senior leadership, contributing to the company's emergence as a leader in conversational marketing before its acquisition by Salesloft.


His consulting background includes transformative roles at prestigious firms. At IDEO, he developed strategic frameworks for digital product development that led to 15-40% expansion on seven-figure deals. As Director of Technology at Upstatement and Managing Director at Bocoup, he established partnerships with technology leaders, including Microsoft, Facebook, and Mozilla, while championing open-source initiatives that produced influential projects like grunt.js.


Currently, PK2 serves as CTO at Avnir, with a focus on transforming customer success through AI-driven solutions. His career exemplifies the intersection of technical excellence, strategic leadership, and successful business outcomes in enterprise software.

Pete Karl II

CTO

Sign up for our Newsletter

Get regular updates on the latest user stories, product updates, and bite-sized lessons on how to improve your business relationships. Subscribe now!

bottom of page